Keena Atkinson is the founder and CEO of R’oujie Wellness, a multifaceted wellness company dedicated to holistic health, personal transformation, and community empowerment. She is a nutritionist, wellness coach, dance fitness instructor, writer, speaker, and 500-hour trauma-informed social justice yoga teacher with an Ayurvedic perspective. Recognized as a YWCA 2024 Woman of Distinction, Keena is known for her commitment to fostering liberation, growth, and healing in every space she leads.

Keena’s work is rooted in lived experience as much as professional training. A teen mom who gave birth at 15 while in foster care, a survivor of domestic violence, and someone who has journeyed from homelessness to homeownership, she embodies resilience, healing, and transformation. These experiences fuel her passion for helping others reclaim wellness, confidence, and freedom. In addition to her wellness initiatives, Keena proudly provides safe, quality housing through her multifamily properties in Dane County, supporting over a dozen individuals and families in creating stable, empowered lives.

With a degree in Psychology from the University of Wisconsin Madison, Keena integrates positive psychology, brain health, and trauma-informed practices into her programs. She leads community centered wellness initiatives, including workshops, school based nutrition education, financial literacy classes for single moms, and the annual R’oujie Wellness Retreat. She also runs a monthly book club, co-hosts poetry and writing circles, and produces two podcasts: R’oujie Ruminations and Revelations and Good Bad Breakthru.

Her teaching reaches global audiences through her YouTube channel @keenasfa, which features over 80 on-demand yoga classes, and through Keena InTheKitchen, her nutrition platform blending education, food history, and practical cooking for better health outcomes.

Keena specializes in women’s health, hormonal balance, parenting, and trauma recovery, with a holistic lens integrating movement, nutrition, Ayurveda, and self-study. She partners with organizations and businesses to make wellness and liberation accessible, culturally relevant, and transformative in community spaces.

Looking forward, Keena is building R’oujie You (R’oujie University of Wellness), an educational platform designed to support entrepreneurs, high achievers, dreamers who take action, in spite of life’s challenges and obstacles. The platform will provide guidance, accountability, and resources to help individuals advance their goals, actualize their vision, and move forward even when life offers every excuse to give up. In addition to her work as a wellness leader, Keena is a magnificent poet and writer, with plans to publish her writing and share her voice and stories with a wider audience. She also envisions establishing a family farm and housing co-op, expanding her legacy of nourishment, healing, and empowerment.

Her work represents metamorphosis, growth, and liberation from the inside out, a journey she invites others to join.